Manjit Minhas, 2016 Keynote Speaker
Manjit Minhas is 34 years old and was born and raised in Calgary, Alberta. This Petroleum Engineer student turned beer baroness recently spoke at the Rotman School of Management at the University of Toronto and at the Haskayne School of Business at The University of Calgary where she shared the secrets of her success with aspiring MBA students.
Manjit Minhas started as a 19 year old with $10,000 and a dream. Today, her brewery is the 10th largest in the world. How did a young female entrepreneur manage to break into one of the toughest markets in the world?
Manjit will share the principles and entrepreneurial values that has led her company to rapid success—principles she calls "The Minhas School of Beer Business Success."
Why is trust one of the most important aspects of business?
How can you identify the market gaps your competitors are ignoring, and use them to your advantage?
How can you successfully market your product on a small budget?
Manjit is as down to earth as she is business savvy, and shares her remarkable story with sincerity and verve.
Manjit started Mountain Crest Liquors Inc. (MCLI) at the ripe age of 19 in Alberta. MCLI produces, develops and markets 90 brands of spirits and beers in Alberta. These products are manufactured by the Minhas Micro Distillery and The Minhas Craft Brewery, which are also owned by Manjit. In late 2002 she entered the beer market in Alberta with her brother and gave the big boys a run for their money with Mountain Crest Classic Lager and became the first successful beer company to enter Canada in decades.
She founded Minhas Creek Brewing Company and entered Manitoba and Saskatchewan in 2008 and now produces and markets 7 different brands in these provinces including her flagship beer, Minhas Creek Classic Lager. Manjit has single handedly caused a stir in the Manitoba and Saskatchewan beer industry by gaining huge market share in such a short amount of time with her aggressive marketing and advertising techniques and her pricing strategies. Many beer drinkers have welcomed her style of beer, as a tasty alternative to the higher priced domestic beers that presently dominate the market place. Manjit has also brought her premium beers to Ontario and BC.
Manjit and Ravinder purchased the 2nd oldest brewery in the United States in 2006 and renamed it The Minhas Craft Brewery, this officially made them the Youngest Brewery Owners in The World. Their brewery is now the 10th largest in the World. From this brewery, quality beers are shipped across the USA, to Canada and overseas to 16 different countries such as Japan and Korea.
Manjit and Ravinder opened a new brewery in Calgary in June 2012, The Minhas Micro Brewery, and from this facility they make world class craft beers and specialty beers such as a gluten free beer.
In 2012 they also opened the Minhas Micro Distillery which distills and bottles premium spirits and liqueurs such as Maya Horchata and Platinum 10x distilled Vodka.
In late 2008 Manjit co-wrote a book on her remarkable story, business philosophies and the history of the brewery she bought. The hardcover 108 page glossy book is titled “Brewing Up a Damn Good Story”.
Manjit is a trailblazer in the beer industry and last year launched Uptown Girl, a beer that is marketed and made exclusively for women. It has unique packaging, no aftertaste, is low calorie and low carb beer and has a unique successful marketing campaign.
Last year Manjit’s companies had revenues in excess of $155 million.
Manjit has been nominated and has won several business industry awards. A few of them are listed below:
Manjit is born and raised in Calgary and still calls it home with her husband and two young daughters.